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Monday, January 18th, 2010
Verve Consulting has completed the initial implementation of a new marketing strategy for Ready Steady Store that is seeing tangible benefits when the industry overall is experiencing severe pressures with many businesses losing revenue.
Ready Steady Store provides secure self-storage and has grown rapidly since its inception in 2006, adding stores each year. Convinced that growth could be stronger, Ready Steady Store conducted a thorough review of all aspects of the business and developed a new marketing plan.
With their proven expertise in strategy development and implementation, Verve Consulting was appointed by Ready Steady Store to validate the plans and make recommendations on the marketing strategy.
Verve Consulting recommended a strategy that challenged the industry’s traditional views on the marketing mix and expenditure required for a successful storage facility. The strategy addressed all aspects from internal resources and collateral to target audiences, the use of new media, and perhaps most critically of all, measuring the return on investment for marketing spend.
The Chief Executive Officer of Ready Steady Store explains, “ Verve Consulting has made a valuable contribution to our start-up business by reducing risk and increasing our credibility with investors.”
You can read the full case study in Our Clients