Turning Strategy into Reality for Anthony Nolan

Strategy Development and Organizational Effectiveness for Anthony Nolan

Faced with an increasingly competitive market, changing customer requirements and a burning desire to achieve its challenging goals, Anthony Nolan recognized the need for a transformation to turn its ambitious five-year strategy into reality.

Anthony Nolan is a very successful charity whose mission is saving lives. The charity created the world’s first register of people willing to donate their stem cells, saving lives by matching donors to patients suffering from leukaemia or other blood-related disorders. It now runs the UK’s largest and most successful stem cell register, with over 400,000 potential donors, and has the UK’s first dedicated facility for cord blood banking and research.

In 2010, to achieve its challenging goals and save even more lives, Anthony Nolan embarked on strengthening the organization. Verve Consulting was selected to work on the transformation project for the laboratory, because Verve has a proven track record in strategy development and implementation with a deep knowledge of the not-for-profit sector. Equally importantly, Verve demonstrated an understanding of the sensitivities required to work within that environment and relevant scientific expertise.

Working collaboratively with the in-house teams, Verve Consulting began by conducting a review and analysis of the situation with staff, senior management, trustees and customers. Verve then facilitated senior management workshops to evaluate the strategic options arising from the analysis and agree the way forward for the laboratory.

Verve led the production of the business case for the investment required to allow the laboratory to pursue the chosen strategy. As a result of the business case the charity decided to make significant investments in the laboratory, improve the processes to maximize efficiency and reorganize to meet the new challenges.

In the ensuing design phase, Verve worked with Anthony Nolan’s teams to manage the detailed implementation of the strategy. Verve led three work streams covering the new investment in equipment, the design of the new organization and efficiency improvements from contracts and procurement.

Henny Braund, Chief Executive of Anthony Nolan explains, “Verve’s consultants have made a phenomenal achievement in the time available. Verve established trust with the staff and led a transformational project for the organisation. Verve did a brilliant job. They never let you off the hook, with great determination to keep the project on track.”

Finally, commenting on Verve Consulting’s overall contribution, Henny added, “Working with Verve made a huge difference to our ability to deliver the strategy successfully, helping us to save more lives by halving turnaround times. Because for Anthony Nolan time is of the essence.”