Verve plays key role as Anthony Nolan maximizes commercial efficiency
Verve Consulting has completed a successful implementation of commercial strategies for Anthony Nolan, a very successful charity whose mission is saving lives.
Anthony Nolan chose Verve Consulting to develop the strategy for maximizing the commercial efficiency of the charity’s key activities, based on previous successful work with the charity by Verve consultants and their proven track record in commercial strategy development.
Working collaboratively with the in-house teams, Verve Consulting developed a vision and principles to guide the organization’s commercial activities within the framework of the overall vision and mission of Anthony Nolan.
Verve ran focus groups and opportunity workshops to establish the direction, clear priorities and a commercial plan of action. The work undertaken included contract negotiation, reviewing procurement processes, the agreement of a governance structure, and the short and long-term plans for the continued delivery of the commercial improvements.
Henny Braund, Chief Executive of Anthony Nolan explains,“Verve has been key to the successful implementation of the commercial strategies, ensuring we maximize the contribution to our mission of every penny we receive or spend”
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